Coca-Cola, a well-known partner of major sporting and music events, also wowed spectators at the new “AccorHotels Arena”.
At the reopening of this legendary venue, with which the brand has been associated since 1984, Coca-Cola created an interactive and visual experience with which friends could immortalize their favorite sports or music stars.
The feature allowed for the creation of a unique “gif” after the “photo call” of each event. The image was then displayed on a large digital screen that spectators could interact with. This experience was simultaneously shared on social networks to create the first community of happiness timeline.