C3 Festival

"MaterialScience triumphantly launched its new Covestro name."

Client Covestro
Date 2015
Location Shanghai / Guangzhou / Qingdao
Covestro <BR>C3 Festival
Covestro <BR>C3 Festival

On September 1, 2015, Bayer MaterialScience, one of the worlds leading polymer material supplier, formally announced that the company would operate under the new name of Covestro.

To celebrate the newfound corporate independence of Covestro in China, four events was simultaneous organized for all of Covestro's employees in three different cities.

Conducted in Shanghai, Guangzhou and Qingdao, Covestro elaborated a sustainable, environmental friendly design with organic food stations and entertainment. Themed and directed like musical performance, the main show used music to convey corporate messages in an emotional communication to maximize the understanding of the new company values.

Covestro <BR>C3 Festival

With over 1,800 Covestro employees taking part in what was called the C3 Festival, Bayer MaterialScience triumphantly launched its new Covestro name and succeeded in forging a long lasting feeling of value, inspiration and belonging in the hearts and minds of all their staff across China.