"The aim of DS Week was to showcase the DS brand to a global audience."

Client DS Automobiles
Date 2015
Location Paris / Jardin des Tuileries
Photography Matthew Oliver
DS<br>DS Week
DS<br>DS Week

The DS Week was created in 2015 to celebrate two key moments for the company: their 60th anniversary, and the worldwide launch of the iconic DS brand.

With a clear focus to build on their expertise, proud heritage and technological innovations for the future, the aim of DS Week was to showcase the DS brand to a global audience.

A Haussmann-style Avenue was reconstructed in the heart of the Tuileries Garden to welcome more than 700 veteran DS cars after their parade through the streets of Paris.

And DS Weeek was born.

DS<br>DS Week

More than 14,000 visitors were treated to DS style and luxury during the five day exhibition. This included eight boutiques, each with a distinctly themed fashion show, that showcased different aspects of the DS brand.

There were also high-level meetings for car dealers and company managers from around the world, a press conference for more than 600 local and international journalists, and a VIP evening.

DS<br>DS Week
Grand prize in Event Communication at the Grand Prix Stratégies 2016

Welcomed by a show of more than 700 historic DS cars parading through the streets of Paris, the audience discovers an exhibition through 8 boutiques, each one a distinct experience set up in the form of a fashion show, in order to showcase the brand under its different folds.

  • 700 DS collection
  • 12.5k Visitors
  • 1.4k Professionnels
  • 4.9m Digital Imprints
  • 3.7m People reach
  • 350 Reviews
  • 1 prize in
    "Event devices of external communication and/or PR"
    at the Grand Prix Stratégies
  • 1 prize in
    "Consumer Products"
    at the Grand Prix Stratégies