DS
DS WEEK

Meet the spirit of avant-garde.

Client DS Automobiles
Date 2017
Location Paris
DS<br>DS WEEK
DS<br>DS WEEK





For the second edition of the DS WEEK, the leading French luxury carmaker creates a journey of total immersion in the brand’s values.

At the exceptional setting of the Molitor swimming pool, an icon of the art deco movement, DS shakes up the format of press trial events by inviting collaborators, journalists and influencers to come and spend 24 hours experiencing the values of the brand.

The DS WEEK is a meeting with the avant-garde spirit. The public space transformed into an exhibition allows participants to discover the French luxury know-how, to exchange with craftsmen and to pre-test the new SUV DS7 Crossback.
Each guest will, for a weekend, enjoy an immersive experience close to the brand values.

DS<br>DS WEEK
A case of french luxury know-how

  • 3 Weeks activation
  • 1 300 Guests
  • 1 300 Events