P9 Launch

"A photographic experiential journey"

Client Huawei
Date 2016
Location Dubai
Huawei<br>P9 Launch
Huawei<br>P9 Launch

Huawei is a leading global information and communications technology solutions provider. It is the biggest smartphone brand in China, and the third biggest in the world.

In April, Huawei launched its spectacular and innovative Smart Phone, Huawei P9 and P9 Plus across the region at an exclusive launch held at Dubai Design District. The glamorous event was attended by heartthrob celebrities, famous media personalities, glittering fashion icons and stakeholders of the technology world.

The Huawei P9 is the first smartphone co-engineered with the global iconic brand, Leica Camera AG. The P9’s dual-lens camera allows people to capture both vivid colors and striking black and white images.

Huawei<br>P9 Launch

During a photographic experiential journey guests were given the chance to test the P9’s revolutionary dual-lens camera in a creative environment through a series of workshops - from fashion photo shooting to taking a lesson on how to compose the perfect “Flat Lay” and share it with the world."