Magnum Cannes Beach

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"The Magnum Cannes beach has become a well-known space at the Cannes Festival."

Client Magnum Unilever
Date 2013-2016
Location Cannes
Unilever<br>Magnum Cannes Beach
Unilever<br>Magnum Cannes Beach

Since 2013 Magnum, the premium ice-cream brand for adults from the Unilever group is a major player at the Cannes Film Festival. This yearly international event also marks the start of its summer campaign.

The Magnum Cannes beach has become a well-known space at the Festival. Here Magnum showcases various experiential brand and product animations, complemented with an exclusive music show. It also the venue for many film launches.

Unilever<br>Magnum Cannes Beach

For its 25th anniversary in 2014, the brand welcomed Kylie Minogue to Magnum beach with the launch of Magnum Silver, a limited edition ice-cream created especially for the occasion. Magnum distinguished itself in 2015 when it launched the new line “Pink & Black” with model Miranda Kerr, and the digital campaign “Be True To Your Pleasure”. In 2016 Kendall Jenner launched the campaign “Release the Beast”.

Unilever<br>Magnum Cannes Beach
A key location during the Film Festival

  • 300 M Social media shares in one day (2013)
  • 1 500 Magnums given away in one day (2013)
  • 1.7 B Global social media shares (2014)
  • #1 Trending on Twitter accross multiple markets (2014)
  • +10.4 % Increase Europe sales in May (2014)
  • 2.8 M Views in one month (2015)
  • 23,5 M Impressions for #MagnumCannes (2015)