Toyota Dubai
Land Cruiser Dubai Motor Show

"Off-road driving experience"

Client Toyota
Date 2015
Location Dubai
Photography Stephane Aït Ouarab
Toyota Dubai<br>Land Cruiser Dubai Motor Show
Toyota Dubai<br>Land Cruiser Dubai Motor Show

The Dubai International Motor Show is the largest international automotive event across the Middle East and North Africa.

Over the years, the Dubai International Motor Show has brought together global manufacturers, distributors, industry specialists, key-buyers and an army of passionate motoring enthusiasts to enjoy exclusive car launches, interactive demonstrations and exciting features.

Toyota Dubai<br>Land Cruiser Dubai Motor Show

At the 2015 edition, Toyota created a unique experience around the Land Cruiser. A press conference featuring an interactive show that traced the history of the Land Cruiser and the link between Toyota and the UAE, and an off-road driving course with obstacles were some of the main attractions of the Dubai Motor Show.

More than 2500 people participated in this experience over a five-day period.