VOLVO
#AdopteUnMannequin

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There will be no more death or serious injuries in a new Volvo vehicle in 2020.

Client Volvo Cars France
Date 2017
Location Paris
VOLVO<br>#AdopteUnMannequin
VOLVO<br>#AdopteUnMannequin



By putting Humans at the heart of its concerns, the Swedish manufacturer pledged that there would be no more death or serious injuries in a new Volvo vehicle in 2020. On the strength of this position, the brand revealed a quirky communication campaign starring crash test dummies to remind people their engagment concerning the safety of its vehicles.

VOLVO<br>#AdopteUnMannequin

Orchestrated in three times, the #adopteunmannequin campaign has been first deployed across social medias with the complicity of e-influencers before being revealed with a video and a digital platform. This was accompanied by a special contest to win a day with the crash test dummies of its choice.