Please put your phone in portrait format.

ADIDAS
Ground Paris

Auditoire
2024
Social Media
Creative Media
Public Entertainment
Paris
ADIDAS - Ground Paris

SPORTS ARENA FOR GEN Z

adidas GROUND PARIS, a public event targeting Gen Z in Paris and Greater Paris: a festival of sport, music and culture, offering young people an alternative to the institutional Olympic Games.

Auditoire
Auditoire

A program designed to connect street athletes to the Olympics and encourage them to shine a light on their vision and their sports.

Auditoire
Auditoire
Auditoire
Auditoire

2.5M+ visitors, 51M reach for 6 weeks of activation during the Olympic games period.

Auditoire
Auditoire
Next project

BPCE
OLYMPIC TORCH RELAY

BPCE - OLYMPIC TORCH RELAY
Name(Required)