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ADIDAS
Ground Paris

SPORTS ARENA FOR GEN Z
adidas GROUND PARIS, a public event targeting Gen Z in Paris and Greater Paris: a festival of sport, music and culture, offering young people an alternative to the institutional Olympic Games.


A program designed to connect street athletes to the Olympics and encourage them to shine a light on their vision and their sports.




2.5M+ visitors, 51M reach for 6 weeks of activation during the Olympic games period.

