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ADIDAS
adidas #PLMKRS

CELEBRATING URBAN DISCIPLINES AND SPORTS, AHEAD OF PARIS 2024
A platform dedicated to urban disciplines, meant to shine a light on the youth of Greater Paris who practice sport in a non-traditional manner, through Hip-Hop Newstyle, Bike Life, Streetball, Parkour and Street Football.


A pillar in the sporting community, adidas positions itself as the bridge between all those who get active and practice their sport, whether they are Olympians, or kids dreaming up their own disciplines.

