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AUDI
Brand Launch

IMMERSIVE BRAND LAUNCH SHOW
It is not every day that AUDI launches a new brand. We had to stand out. The AUDI HYPER DRIVE transformed a 4,000sqm venue into a digital tunnel, housing a 30K resolution immersive screen with 128 million pixels. Guests and over 85 million online viewers embarked on a 45 min sensorial journey into the new brand and car, leveraging the world’s largest disguise display.











