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AUDI
Brand Launch

Auditoire
2024
Launch event
Immersive
Tech
AUDI - Brand Launch

IMMERSIVE BRAND LAUNCH SHOW

It is not every day that AUDI launches a new brand. We had to stand out. The AUDI HYPER DRIVE transformed a 4,000sqm venue into a digital tunnel, housing a 30K resolution immersive screen with 128 million pixels. Guests and over 85 million online viewers embarked on a 45 min sensorial journey into the new brand and car, leveraging the world’s largest disguise display.

Spectacular red gradient, infinite horizon - Photo of the immersive stage design imagined for Audi
Trees, landscape, blue sky - Photo of the immersive stage design imagined for Audi
City skyline - Photo of the immersive stage design imagined for Audi
Hypnotic kinetic effect - Photo of the immersive stage design imagined for Audi
Photo of dancers on stage
Light effect and kinetic roof - Photo of the immersive stage design imagined for Audi
Car reveal - Photo of the immersive stage design imagined for Audi
Car shot, close-up - Photo of the immersive stage design imagined for Audi
Car displayed on stage - Photo of the immersive stage design imagined for Audi
Giant screen with Audi signature
Photo of the venue with Audi branding and purple light
Reflection of the Audi advertising in the display area
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