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DEEZER
Deezer Festival Tour 2025

Auditoire
2025
Activation
Public Entertainment
DEEZER - Deezer Festival Tour 2025

THE FIRST DEEZER FAN EXPERIENCE

Based on the "Music Quiz" feature, we designed an immersive blind test for the Deezer Festival Tour, playlists tailored to each festival, and the exclusive launch of a new personalization module. We created two thematic spaces, the RING and the STUDIO, complemented by a 12m² giant screen and a monumental inflatable Deezer heart rising above the booth.

Group photo during the Deezer Music Quiz (blind test)
Deezer Music Quiz booth at Rose Festival
Group of influencers participating in the Deezer Music Quiz
Deezer Music Quiz scoreboard
Group of fan taking picture using the giant mirror outside the Deezer Booth

AN ICONIC MASCOT

The operation also marked a milestone with the creation and launch of DEE, the brand’s very first official mascot. Always close to festival-goers, DEE danced, played, interacted, and took the stage during giant karaoke sessions before concerts.

DEE on stage at a festival
“DEE“ playing with the crowd during a concert at Garorock, the mascot was created for the Deezer Festival Tour
Influencers taking picture at Garorock, Deezer balloon floating in the background
Credits:

©gorayprod

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