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DEEZER
Deezer Festival Tour 2025
THE FIRST DEEZER FAN EXPERIENCE
Based on the "Music Quiz" feature, we designed an immersive blind test for the Deezer Festival Tour, playlists tailored to each festival, and the exclusive launch of a new personalization module. We created two thematic spaces, the RING and the STUDIO, complemented by a 12m² giant screen and a monumental inflatable Deezer heart rising above the booth.
AN ICONIC MASCOT
The operation also marked a milestone with the creation and launch of DEE, the brand’s very first official mascot. Always close to festival-goers, DEE danced, played, interacted, and took the stage during giant karaoke sessions before concerts.
Credits:
©gorayprod