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DESCENTE
Great Wall Fashion Show

Auditoire
2024
Show
Launch Event
Global
Beijing
DESCENTE - Great Wall Fashion Show

ONE DAY WE'LL SKI ON THE GREAT WALL, SAID NO ONE EVER

Facing monumental challenges, from engineering snow on a UNESCO site to hauling 500 cubic meters of it up the Great Wall by hand, we transformed the Wall into a ski slope for a world-first ski performance. Not only that, the Wall turned into a runway for a fashion show, a canvas for a snowy choir and 1,500-drones lit up the story of Descente’s history in the sky, streamed live for more than 3.5 million viewers.

Photo of the runway stage, on the Great Wall of China, with DESCENTE branding
Runway setup - Great Wall
Aerial view of the runway, blue light soaring through the sky
Drone show creating the logo of the brand, DESCENTE runway visible underneath - Great Wall
Drone show creating snowy mountains in the sky
Another wide shot of the great wall, mountain skyline at dusk
Runway in progress on the Great Wall
Male model on the runway wearing DESCENTE winter sportswear
Model on the runway holding a ski pair and wearing white DESCENTE winter sportswear
Model wearing grey and blue winter sportswear
Model wearing orange winter sportswear
Great Wall covered by snow, an athlete jumps over the snow and does a pose with his ski pair for DESCENTE
Great Wall access tunnel with blue ambient light
Ski station by DESCENTE, winter sports equipment on display, mountain skyline in the background, dusk, Great Wall
DESCENTE skis
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