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DESCENTE
Great Wall Fashion Show

ONE DAY WE'LL SKI ON THE GREAT WALL, SAID NO ONE EVER
Facing monumental challenges, from engineering snow on a UNESCO site to hauling 500 cubic meters of it up the Great Wall by hand, we transformed the Wall into a ski slope for a world-first ski performance. Not only that, the Wall turned into a runway for a fashion show, a canvas for a snowy choir and 1,500-drones lit up the story of Descente’s history in the sky, streamed live for more than 3.5 million viewers.














