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FILA
Tennis Brand Show
A STAGE WHERE HERITAGE MEETS INNOVATION
FILA partnered with Auditoire to craft a brand show that brought Italian aesthetics into dialogue with modern innovation. Set against a custom‑built box backdrop, the experience highlighted the brand’s design legacy while pushing it into a contemporary, forward‑looking dimension.
A HIGH-END SMART SPORT NARRATIVE
Inspired by the dynamic “V” trajectory of a tennis ball strike, the stage shaped the movement and narrative, revealing FILA’s high‑end smart sport vision on the runway.