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NIKE
NIKE x POMPIDOU

Auditoire
2024
Activation
Public Entertainment
B2C
Paris
NIKE - NIKE x POMPIDOU

GIANT LED SCREEN IN PARIS

As part of its DNA, it is Nike's duty to bring inspiration and innovation to every athlete across the globe ; Art of Victory, an experience in the heart of Paris to redefine how athletes are celebrated, elevating sport and victory to an art form. Beaubourg transformed into a giant LED screen and an exhibition as a tribute to sports & athletes. 160M reach, 18k+ daily visitors.

Giant screen displaying a colorful, graphic video of basketball players wearing NIKE sportswear
Wide shot showing the scale of the giant screen compared to the size of Paris
NIKE shoes displayed on a colorful background on the giant screen, in front of the Centre Pompidou
Another variation of the videos, featuring football (soccer) players wearing NIKE sportswear on a vibrant and colorful background
Paris rooftops, we can see the giant screen in the middle
Variation of the giant screen in front of the Centre Pompidou, with basketball players on a electric blue background, wearing NIKE products
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