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BPCE
Olympic Torch Relay

Auditoire
2024
Activation
Public Entertainment
France
BPCE - Olympic Torch Relay

ROAD TO PARIS 2024

An exceptional three-pronged strategy: a travelling convoy on the roads, immersive experiences for the general public in each stopover town, and a global and local communication campaign. 450+ cities activated, 8.5 millions of spectators.

Caisse d'Épargne cart
Banque Populaire's cart
Caisse d'Épargne pavillion
Banque Populaire pavilion
Performers jumping on a trampoline during an activation
Performers waving flags of the Banque Populaire
Performers playing with basketballs during an activation for Caisse d'Épargne
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FORUM ÉCONOMIQUE DES BANLIEUES

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