Please put your phone in portrait format.
LULULEMON
Summer Sweat Games

A VIBRANT, PHYSICAL INTERPRETATION OF THE BRAND'S WELLNESS CULTURE
As both a fitness competition and a collective workout initiative, lululemon's flagship community event drew crowds to Beijing’s 798 district with 12 challenges (to complete with gamified "sweat stamps"), team battles, and ambassador-led workouts. A symphony orchestra played beside an arena inspired by the Bird’s Nest, cleverly merging music (乐) with joy (乐) in Chinese wordplay.




Despite extreme heat, 1,765 participants embraced the conditions, forming tug-of-war teams and dancing through Tabata sessions. The event brought in 70 KOLs and 150 media, while a Douyin livestream broadcasted the national finals to virtual audiences.
