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NIKE
Thanks Rafa

Auditoire
2024
Activation
Public Entertainment
Paris
NIKE - Thanks Rafa

A TRIBUTE TO RAFAEL NADAL'S CAREER

Rafael Nadal is one of the greatest tennis players in history and one of the most popular athletes on the planet. December 20th, 2024 marked the end of his immense career. His long-standing sponsor, Nike, decided to pay tribute to him with a campaign built around a spectacular, resolutely innovative experience in the heart of Paris. The image went viral with over 1M reach.

Holographic display of Rafa as of today, still on top of his career, wearing Nike attire
Variation of the holographic display, presenting a version of Rafa later in his career, wearing Nike attire
The holographic display can read
Other variation of the giant holographic presentation of Rafa wearing Nike attire, playing tennis
Other variation of the giant holographic presentation of Rafa wearing blue Nike attire
Holographic display of Nike branding, in the night sky of Paris, Eiffel Tower in background
Credits:

©Pierre Bideau, Lighting Designer, for the golden lighting of the Eiffel Tower

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PARIS 2024
PARALYMPIC OPENING CEREMONY

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