The Genesis Brand Vision Announcement included the first-ever Genesis Meta Studio and a live show in the Baidu Xirang Metaverse. The event showcased an inspiring film and a live show in Suzhou, all imagined, designed, and produced by AUDITOIRE for Genesis, presenting its new brand vision towards electrification. AUDITOIRE empowered the motor company to step into Metaverse. From reality to virtuality, AUDITOIRE interweaved multiple senses; customers were encouraged to interact with Genesis products in both multimedia scenes and reality.
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Meta studio
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Meta show
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Vivion announcement film
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Offline Brand Show