Hennessy Declassified is a tailor-made exhibition to enlighten consumers about Hennessy’s savoir-faire and cognac culture through collaborations with young and trendy local icons. The exhibition was a lively experience that brought the digital and physical dimensions together in an immersive environment to let the audience step into the untold stories of Hennessy and interact with the brand’s history on a digital level. Hennesy Declassified comprised 8 themed areas and private Masterclasses. Visitors were equipped with keys to trigger interactions at each digital installation and unlock all the brand’s secrets.
3
years
4
Cities
9
days OF activation
7,000
visitors per city
