On the occasion of the 75th Cannes Film Festival, Magnum beach titillated and refreshed the taste buds of festivalgoers in 2022. With a daytime ice cream bar, the place was transformed into an open-air club by nightfall, where festivalgoers gathered to create happy memories. The icing on the cake: a fiery evening with an exclusive show by Kylie Minogue and Peggy Gou. The two new Magnum muses performed a remixed version of Minogue’s 2001 smash hit Can’t Get You Out Of My Head. The annual event is organised with the International Film Festival, the world’s 3rd largest event in terms of media coverage. The festival gives the brand a unique opportunity to develop its reputation through non-traditional communication channels. Magnum beach is the perfect setting for some of the festival’s finest nights on the Croisette. It embodies the intimate relationship that Unilever has with cinema and hosts film screenings from the official competition.



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