Alongside the Huangpu River that flows through Shanghai, AUDITOIRE took over the Shanghai Ash Gallery and transformed it into a neon festival of music and a YSL Utopia, illuminating the YSL theme of #pushingtheboundaries. Three giant tanks were transformed into YSL art pavilions with three different themes, each showcasing a new aspect of YSL to the cool kids. The 3-day party-filled event engaged celebrities, KOLs, and fans with exciting interactions and live performances. YSL Beauty Zone offered fans an exclusive and immersive experience in the world of YSL Beauty, reaching 140 million on social media.
1,1M
engagement
140M
media impressions
