The 2022 BMW XM Sneak Preview event showcased BMW’s new vehicle model. The event was hosted at Shanghai’s Ash Gallery, where art and luxury intertwine. From a cruise experience on a yacht featuring a specially-designed XM cruise lounge, visitors travelled through scenic routes and were served by a world-class butler and a 7 Series limo service. The event included a presentation of the BMW XM with a laser and lights show, a first-ever rooftop car experience accompanied by the priceless Shanghai landscape, and a menu designed by Michelin-starred chef Wang Bin Bin, in a gastro theatre with four chapters.



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